eRowz was founded in Belgium in 2011 by Vincent Vandegans, under the earlier name BC.Net. The idea was simple: bring together classified listings scattered across the web, in categories like cars, real estate and general product sales, and make them searchable in one place.
The company started with a classified search engine in France, then expanded into Italy, before growing into a wider European operation. Data came from aggregating unstructured listings as well as feeds and API partnerships with platforms such as eBay, Amazon and Kelkoo.
Under Vincent Vandegans, eRowz scaled into a large European price comparison platform, reaching around 160 million annual visits across 23 countries. The company's growth was recognised by EY, the Deloitte Fast 50, and the Financial Times.
One of the niches eRowz's search technology touches on is musical instruments. For readers looking to go deeper on guitars specifically, Guide Guitar offers independent buying guides and reviews.
On the collectibles side, a similar aggregation logic applies to niche markets like dollhouses. Doll House Guide is a useful reference for collectors comparing pieces and sellers.